https://tube.altii.de/videos/watch/36292fcc-3473-4756-8e94-318fce9e8582 In this Innovation Talk, Christian Salow speaks with Jonas Suijkerbuijk, Co-Founder & CEO of Billogram, about how digital invoicing and smart dunning can transform a traditionally stressful payment process into a positive customer experience. The conversation explores how understanding customer behavior, leveraging technology, and applying empathy in billing can reduce churn and strengthen loyalty. Key topics Why conventional dunning letters often alienate loyal customers How Smart Dunning personalizes reminders based on willingness and ability to pay The evolution of Billogram from invoice-to-cash efficiency to customer-centric engagement The future of billing and dunning in an AI-driven financial landscape How automation and new payment standards (e.g., mobile wallets, SEPA initiatives) are reshaping finance operations The impact of AI on company structures and productivity at Billogram Why optimizing the invoice-to-cash process increases both efficiency and customer satisfaction Quote “Most customers actually want to pay — the key is to make it as easy and respectful as possible.” — Jonas Suijkerbuijk, Billogram Takeaway Modern billing isn’t just about collecting payments. It’s about maintaining trust, reducing friction, and turning transactional moments into relationship-building opportunities. Bild © Billogram Sun, 26 Apr 2026 07:09:27 GMT https://validator.w3.org/feed/docs/rss2.html PeerTube - https://tube.altii.de https://tube.altii.de/lazy-static/avatars/a5405a31-da76-4b78-8868-6f71ce223d0a.png https://tube.altii.de/videos/watch/36292fcc-3473-4756-8e94-318fce9e8582 All rights reserved, unless otherwise specified in the terms specified at https://tube.altii.de/about and potential licenses granted by each content's rightholder.